The PhD program in Business Administration at DeGroote offers students the opportunity to study and conduct leading-edge research with some of the top researchers in their fields. Students develop the theoretical and methodological expertise required to create original research that makes a significant impact on the business community.

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Marketing

This specialization is designed to help students develop a solid understanding of theoretical and empirical methods, largely focused on marketing-related research at the firm level. It’s designed for people who have an interest in pursuing an academic career.

As a student, you will work closely with your supervisor, conducting leading edge research in the field of marketing and exploring the processes and mechanisms by which value is created and delivered to the customer.

Current research interests among faculty members include:

  • Consumer Choice Models
  • Digital Marketing
  • Innovation and New product development
  • Pricing Theory
  • Retailing and Channel Management
  • Services

Students are expected to publish research in top journals before they graduate. Successful applicants typically have a master’s degree in one of these fields:

  • Business administration
  • Economics
  • Psychology
  • Sociology
  • Mathematics
  • Statistics
  • Engineering

Applicants from other disciplines with demonstrated competence in business management, marketing or a related field may also be considered.

Recent News

Job Placement

  • Anna Sadovnikova – Assistant Professor of Marketing, South Dakota State University, July 2016

PhD Student Scholarships

  • Mohammad Kayed, 2016-2017 Joseph-Armand Bombardier Canada Graduate Scholarship from SSHRC (three year award)
  • Farhad Sadeh, 2016-17 SSHRC Doctoral Scholarship Awards (two year award)
  • Saeed Shekari, 2016 Codère Supply Chain and Management Association (SCMA) Doctoral Thesis Scholarship. $7500.

Selected Publications

  • Ray, Sourav, Mark E. Bergen, and George John. “Understanding Value-Added Resellers’ Assortments of Multi-Component Systems.” Journal of Marketing. Vol.80(5), Sep. (2016). pp 76-91.
  • Sadovnikova, Anna, and Ashish Pujari. “The effect of green partnerships on firm value.” Journal of the Academy of Marketing Science (2016): 1-17.
  • Sadovnikova, Anna, Ashish Pujari, and Andrey Mikhailitchenko. “Radical innovation in strategic partnerships: A framework for analysis.” Journal of Business Research 69.5 (2016): 1829-1833.
  • Sadeh, Farhad & Manish Kacker (forthcoming), “The Relationship between Initial and Ongoing Fees in Franchising: A Meta-Analysis,” Handbook of Research on Franchising, 1-27, E. Elgar (accepted).
  • Kacker, Manish, R. Dant, J. Emerson & A. Coughlan (2016), “How Firm Strategies Impact Size of Partner‐Based Retail Networks: Evidence From Franchising,” Journal of Small Business Management, 54(2), 506–531.

Other Awards

  • Saeed Shekari and Sourav Ray, “Disputes, Monitoring Contracts and Performance for Multi-component Systems,” awarded best paper in B2B and Channels of Distribution Track, 2016 Summer AMA  Conference, Atlanta, GA, USA, Aug 5-7, 2016.
  • Kamran Eshghi and Sourav Ray, “Conflict and Performance in Channels: A Synthesis of the Literature using Meta‐Analytic Structural Equation Modeling, awarded best paper in B to B and Channels of Distribution Track, AMA 2016 Winter Marketing Academic Conference, Las Vegas, NV, USA, Feb 26-28, 2016.

Faculty Grants

  • Manish Kacker and co-applicants from McGill, University of Texas, and the University of Rennes in France, SSHRC Insight Grant, “Dual Distribution, Innovation Strategy & Firm Value: Evidence from Franchising,” $71,450, 2016-2019.
  • William Allender and his co-applicants Manish Kacker, Ruhai Wu, and Sourav Ray,  SSHRC Insight Grant, “Consumer Search and Retailing: The Case of Bluetooth Low Energy,” $155,708, 2016-2019.
  • Rong Zheng, Ruhai Wu, and Kui Wu, NSERC Strategic Partnership Grant, “ShareCrowd: A New Paradigm for Mobile Crowdsensing,” $481,100, 2016-2019.
  • Robert Reid and Ken Deal, Trillium Health Partners Foundation, “Community Health Segmentation Research Program,” $250,000, 2016-2019.

Required Courses

Depending on your background, you may be required to take additional courses in business, economics or other areas. This will be determined in consultation with your supervisor.

  • B790 – Seminar on Management Theory

Four marketing PhD courses:

  • M771 – Marketing Foundations
  • M772 – Marketing Models and Modeling
  • M773 – Inter-Organizational Research in Marketing

AND

  • M774 – Special Topics in Marketing Strategy I,

OR

  • M775 – Special Topics in Marketing Strategy II

Two PhD seminar courses depending on chosen stream:

  • B793 – Applied Multivariate Statistics
  • B794 – Research Methods and Design

OR

  • 761 – Econometrics I
  • 762 – Econometrics II

Our Faculty

Alina Nastasoiu

Alina Nastasoiu

Assistant Professor
Marketing
William J. Allender

William J. Allender

Assistant Professor
Marketing
Devashish Pujari

Devashish Pujari

Associate Professor
Marketing
Available to supervise
See all faculty
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