The PhD program in Business Administration at DeGroote offers students the opportunity to study and conduct leading-edge research with some of the top researchers in their fields. Students develop the theoretical and methodological expertise required to create original research that makes a significant impact on the business community.

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Course Description

Marketing Foundations

This seminar will examine the extant research in the area of marketing management and marketing decisions. The course will cover among others issues such as market structure, competitive strategy, market analysis, contracts, attitudinal theories, marketing communication, firm performance and innovation.

Course Offerings

Winter 2021

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Winter 2020

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Winter 2019

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