DeGroote School of Business

Marketing

This specialization helps students develop a solid understanding of theoretical and empirical methods — largely focused on marketing related research at the firm level. It’s designed for people who have an interest in pursuing an academic career.

You will work closely with your supervisor, conducting leading-edge research and exploring the processes and mechanisms by which value is created and delivered to the customer.

Students are expected to publish research in top journals before they graduate.

Current research interests of the faculty include:

  • Consumer Choice Models
  • Digital Marketing
  • Innovation and New product development
  • Pricing Theory
  • Retailing and Channel Management
  • Services

Successful applicants typically have a master’s degree in one of these fields:

  • Business administration
  • Economics
  • Psychology
  • Sociology
  • Mathematics
  • Statistics
  • Engineering

Applicants from other disciplines with demonstrated competence in business management, marketing, or a related field may also be considered.

Required Courses

  • B790 – Seminar on Management Theory
  • Four marketing PhD courses:
    • M771 – Marketing Foundations
    • M772 – Marketing Models and Modeling
    • M773 – Inter-Organizational Research in Marketing
    • M774 – Special Topics in Marketing Strategy I – ORM775 – Special Topics in Marketing Strategy II
  • Two PhD seminar courses depending on chosen stream:
    • B793 – Applied Multivariate Statistics – AND B794 – Research Methods and Design
      OR
    • 761 – Econometrics I – AND762 – Econometrics II

Depending on your background, you may be required to take additional courses in business, economics, or other areas. This is determined in consultation with your supervisor.