This seminar will examine the theoretical models in marketing phenomena and techniques to develop analytical and empirical models explaining marketing decision making will be discussed and critiqued. The modelling techniques that will be discussed include Bass model, marketing channels, strategy and performance, innovation, new products, SEM, Conjoint, Panel Data, Diffusion, etc.
If you need an outline from an
earlier
semester, please use this form to contact us. Outlines for current and
future
courses will be posted here on the website as they become available.
