Marketing
About Marketing
The DeGroote PhD in Marketing provides the opportunity to study the marketing issues shaping business and society. Study with leading researchers on issues such as business marketing and channel strategy, branding and advertising, pricing, new product development and innovation, green marketing and sustainability, the marketing-finance interface and emerging e-commerce business models.
This specialization helps students develop a solid understanding of theoretical and empirical methods—largely focused on marketing-related research at the firm level. It’s designed for people who have an interest in pursuing an academic career.
You will work closely with your supervisor, conducting leading-edge research and exploring the processes and mechanisms by which value is created and delivered to the customer.
Successful applicants typically have a master’s degree in business administration, economics, psychology, sociology, mathematics, statistics or engineering. Applicants from other disciplines with demonstrated competence in business management, marketing, or a related field may also be considered.
Required Courses
- B790 – Seminar on Management Theory
Four Marketing PhD courses:
- M771 – Marketing Foundations
- M772 – Marketing Models and Modelling
- M773 – Inter-Organizational Research in Marketing
AND
- M774 – Contemporary Topics and Methods in Marketing Strategy I – OR – M775 – Contemporary Topics and Methods in Marketing Strategy II
PhD Courses
One of the following combinations must be taken, to be determined in consultation with the supervisor:
- B793 – Applied Multivariate Statistics
- 761 – Econometrics I
- 762 – Econometrics II
Depending on your background, you may be required to take additional courses in business, economics, or other areas. This is determined in consultation with your supervisor.
Dr. Yang Pan’s research is mostly focused on marketing analytics and marketing-finance interface. She analyzes micro (consumer) and macro (firm) level data to facilitate managers in making strategic decisions.
Yang Pan
Assistant Professor, Marketing
Dr. Ruhai Wu’s research expertise is in industrial and retail marketing strategies including pricing, advertising, channel relationship, online customer relationship management, and platform management. In his recent research projects, Dr. Wu uses game theoretical models and empirical methods to study platforms’ pricing and management strategies in sharing economies, location-based price competition in mobile marketing, and WOMs manipulation in social commerce.
Ruhai Wu
Associate Professor, Marketing
Dr. Manish Kacker’s research interests revolve around the domains of marketing strategy, distribution channels, business marketing, retailing/franchising, salesforce management, entrepreneurship/small business, and corporate social policy. An area of focus is in addressing substantive and methodological questions pertaining to the design and management of downstream vertical interfirm exchange relationships in marketing, with a particular interest in sales and distribution channels as well as franchising. Other research areas of focus include the marketing-finance interface, organizational and consumer adoption/use of new products and technologies, corporate social policy, and organizational transgressions.
Manish Kacker
Associate Professor, Marketing
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