Zhe (Betty) Ji
PhD Student (She/Her)
ACADEMIC AREA
Marketing
AREAS OF EXPERTISE
Digital Marketing
SUPERVISOR(S)
Dr. Ruhai Wu
EMAIL
jiz3@mcmaster.ca
Biography
Zhe (Betty) is a doctoral candidate in quantitative marketing at DeGroote School of Business. Her research interests center around marketing strategies in the presence of externalities. Specifically, she uses game theoretical models and empirical econometric methods to examine marketing concerns emerging from E-commerce business practices such as platform businesses and livestream shopping. She is interested in teaching courses on digital marketing, marketing analytics, marketing research, applied marketing management, and introduction to marketing. She received her BCom from McMaster University and M.B.A from Schulich School of Business at York University.
Publications
Working Papers
Zhe (Betty) Ji, Ruhai Wu , and Jiaping Qiu (2023), “Strategic Timing Decisions in Livestream Shopping” (Job Market Paper)
- Under review at Journal of Marketing Research
- Accepted for presentation (in-person) at AMA Summer Academic Conference (2023)
Zhe (Betty) Ji and Ruhai Wu (2021), “Cross-platform Network Effects and Platform Pricing.”
- Under review at Marketing Science
- Presented at AMA (Virtual) Summer Academic Conference (2021)
Work in Progress
Zhe (Betty) Ji and Ruhai Wu, “Unveiling the Spillover Effects: Influencers’ Marketing Strategies in the Presence of Inter- and Intra-Agency Externalities”
Zhe (Betty) Ji and Ruhai Wu, “The Impact of Herding Behaviors Among Audiences in Livestream Shopping”
Zhe (Betty) Ji and Ruhai Wu, “Lead Generation and Transaction Outcome Forecast with Data Analytics in Canadian Real Estate Market”
- Received MacData Fellowship (2021)