Zhe (Betty) Ji
PhD Student (She/Her)
ACADEMIC AREA
Marketing
AREAS OF EXPERTISE
Digital Marketing
SUPERVISOR(S)
Dr. Ruhai Wu
EMAIL
jiz3@mcmaster.ca
Biography
Zhe (Betty) is a doctoral candidate in quantitative marketing at DeGroote School of Business. Her research interests center around marketing strategies in the presence of externalities. Specifically, she uses game theoretical models and empirical econometric methods to examine marketing concerns emerging from E-commerce business practices such as platform businesses and livestream shopping. She is interested in teaching courses on digital marketing, marketing analytics, marketing research, applied marketing management, and introduction to marketing. She received her BCom from McMaster University and M.B.A from Schulich School of Business at York University.