Vidhya Krishnaraju

Biography

Vidhya Krishnaraju is a Doctoral Candidate in Marketing whose research explores how firms navigate external disruptions and relational complexities within dynamic stakeholder environments. Her dissertation examines the financial implications of sociopolitical shocks and corporate sociopolitical strategies. Positioned at the intersection of marketing and finance, her work leverages event study methodology to understand how firms’ actions shape stakeholder perceptions.
Her prior research focuses on business-to-business (B2B) relationship dynamics, examining how relational marketing shapes firms’ strategic marketing responses to disruptive events and providing practical relevance for adaptability in B2B markets. The research employs a quantitative approach, utilizing survey methodology.
She holds a Master of Science in Information Systems (research-based) from IIT Madras, India; her master’s thesis focused on quantitatively assessing the consumer temporal discounting time preference elicitation component of Decision Support Systems using Experimental Design and Survey methods.
She brings expertise in multiple quantitative research methods, including financial event study methodology, as well as survey, experimental, and analytical methods. Vidhya has presented at multiple international conferences, including the AMA Summer Academic Conference, the Marketing Dynamics Conference, the ISBM Doctoral Consortium, and the AIM-AMA-Sheth Foundation Doctoral Consortium. Vidhya aims to pursue a career in university teaching and interdisciplinary research, with a focus on marketing, organizational strategy, and policy-relevant research. She is committed to producing insights that bridge academic theory with managerial relevance.