Shayan Abbasi

Biography

Educational Background:

• Ph.D. in Marketing (2022-Present): DeGroote School of Business, McMaster University, Hamilton, Canada.
• Master of Applied Research in Economics (2021-2022): Universitat Autònoma de Barcelona, Spain.
• Master of Finance (2020-2021): Barcelona School of Economics, Spain.
• Bachelor of Economics (2016-2020): University of Tehran, Iran.

Research Interests: Shayan Abbasi’s academic journey is marked by a profound interest in the intersection of marketing and finance, particularly within the digital sphere. His research expertise extends to employing advanced techniques such as text analysis, various econometric methods (including quasi-experiments, regression analysis, and panel data analysis), and machine learning methods in econometrics, with a specific focus on non-parametric approaches. A significant part of his work delves into event studies, where he explores critical questions surrounding firm performance metrics such as financial, market, and operational outcomes. Additionally, Shayan holds a keen interest in the dynamics of B2B relationships, understanding their intricacies and impact on marketing strategies.

Professional Experience: As a Ph.D. student under the mentorship of Dr. Manish Kacker, an esteemed researcher in marketing, Shayan is honing his skills and knowledge in a diverse array of topics, including marketing channels, business ethics, and performance analysis. Dr. Kacker’s guidance plays a pivotal role in shaping Shayan’s research direction, offering valuable insights into the practical and theoretical aspects of marketing.