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Hassan Babapour

PhD Student

ACADEMIC AREA
Marketing

AREAS OF EXPERTISE
E-Commerce, Digital Marketing & SMM

SUPERVISOR(S)
Dr. Ruhai Wu

EMAIL
babapouh@mcmaster.ca

OFFICE
A210

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Biography

Hassan Babapour is a PhD student in Marketing at McMaster University’s DeGroote School of Business, with a decade of industry experience in digital marketing and business development. Before transitioning to academia, Hassan held leadership roles as a Chief Marketing Officer (CMO), Digital Marketing Manager, and Business Development Director. He has driven success across various industries through data-driven strategies, digital transformation, and e-commerce.

Throughout his career, Hassan has interviewed over 1,000 candidates and hired around 100 professionals, demonstrating his leadership and mentorship capabilities. His contributions to digital marketing include spearheading campaigns that significantly increased user leads and reduced churn rates.

Hassan holds a master’s degree in marketing from the University of Tehran and a bachelor’s degree in economics from the University of Mazandaran. His research interests focus on e-commerce and digital marketing, where he aims to blend academic insights with practical marketing applications.

Publications

  1. Amini, A., Babapour, H., Aghazadeh, H., & Azizzadeh, F. (2023). The Effects of the Joint Comprehensive Plan of Action on Business Models. The International Journal of Sustainability in Economic, Social and Cultural Context, 19(2), 21.
  2. Yang, Z. and Babapour, H. (2023), “Critical variables for assessing the effectiveness of electronic customer relationship management systems in online shopping”, Kybernetes, Vol. 52 No. 9, pp. 3044-3063. https://doi.org/10.1108/K-10-2021-0952
  3. Babapour, H., & Aghazadeh, H. (2023). The effect of social media marketing activities on brand equity in the luxury products. Journal of Positive School
    Psychology.
  4. Islam, MS., Azizzadeh, F., Zupok, S., Babapour, H., & et al. (2022). Service Employees’ Expressions of Emotions in Restaurants: A Transcendental Phenomenology Study. Journal of Environmental Management and Tourism, (volume XIII, Fall) 6(62): 1681-1796. DOI: http://dx.doi.org/10.14505/jemt.v13.6(62).16
  5. Azizzadeh, F., Babapour, H., & et al. (2022). Expectations and Organizational Realities: The Relationship between Person and Organization. The International Journal of Interdisciplinary Organizational Studies, 17 (1): 23-34. DOI: https://doi.org/10.18848/2324-7649/CGP/v17i01/23-34