Bita Mehri
PhD Student (Ms.)
ACADEMIC AREA
Information Systems
SUPERVISOR(S)
Dr. Maryam Ghasemaghaei
EMAIL
mehrib@mcmaster.ca
OFFICE
DSB A211
Biography
Bita Mehri is a Ph.D. student at DeGroote School of Business, specializing in Information Systems. She received her Bachelor’s Degree in Civil Engineering from the University of Isfahan and her Master’s Degree in Business Administration- Marketing from the Amirkabir University of Technology in Tehran, Iran.
Her Main research interests lie in the field of big data and AI implementation in Business. More specifically, she does research on the impact of using these advanced technologies on firms’ overall performance and managerial decision-making. Her other areas of interest are social media and data analytics.
Publications
What drives an audience in generation Z to continue following a blogger on Instagram and how does this affect purchase intention? , conference proceedings of the 6th National Conference on Applied Research in Management and Accounting, Shahid Beheshti University, Tehran, Iran.