Bharat Vaishnav
PhD Student
ACADEMIC AREA
Marketing
AREAS OF EXPERTISE
Multichannel Marketing, Channel Integration, Marketing Strategy, and Retailing
SUPERVISOR(S)
Dr. Sourav Ray
EMAIL
vaishnab@mcmaster.ca
Biography
Bharat is a doctoral student at the DeGroote School of Business, McMaster University, Canada. His research focus is on business strategy issues in omni-channel management, marketing strategy, and retailing. He leverages econometric methods and integration of theory to study firms’ marketing strategies and their effectiveness.
Prior to doctoral studies, Bharat worked for over two decades in senior managerial roles in channel management, marketing strategy and retail management across the world. Bharat received an MBA in Marketing from the Schulich School of Business, York University and a bachelor’s degree in science from the University of Ajmer, India.
Publications
Vaishnav, Bharat and Ray, Sourav. (2023). A thematic exploration of the evolution of research in multichannel marketing. Journal of Business Research, 157, 113564. https://doi.org/10.1016/j.jbusres.2022.113564