Anomitra Bhattacharya

Biography

Education

Ph.D. Business Administration, McMaster University, Canada (Expected April 2024)

(completed requirements for the MA in economics and a minor in mathematics and statistics)

MPA (Finance and Fiscal Policy), Cornell University, NY

MBA (Management Systems), IIT Delhi, India

Research Interest

Modeling of problems in Marketing and Supply Chain, Business Strategy, Business and Public Policy (Areas: platform economics, e-commerce, retail, operations, and sales strategy) with Applied Game Theory, Dynamic Programming, Applied Econometrics/Statistics, Industrial Organization, various optimization techniques

Reviewer for American Marketing Association Conference Submissions

Research Experience

• Project on the economics of platforms using game theoretic modeling and dynamic programming at McMaster University, Canada (supervisor Dr. Ruhai Wu)
• An empirical investigation of (a) depth of adoption of the LEED Green Building (b) vendor quality performance and the role of learning and forgetting (responsibilities included data gathering, data cleaning, and preliminary statistical analysis), Johnson Graduate School of Management, Cornell University  (supervisor Dr. Suresh Muthulingam and Dr. Glen Dowell)

Teaching Interest

Courses in Marketing and Strategy: Electronic/Digital Marketing, Marketing Research, Applied Marketing Management, Marketing Strategy, B2B Marketing, Application of statistical and machine learning techniques in marketing, etc.

Teaching Experience

• Instructor for the undergraduate course Marketing Research at McMaster University, Canada
• Instructor for the undergraduate course Electronic Marketing (Digital Marketing) at McMaster University, Canada
• Teaching Assistant for various marketing courses at the undergraduate and MBA levels, e.g. Marketing Research, Digital Marketing, Applied Marketing Management, Introduction to Marketing, B2B Marketing, etc. at McMaster University, Canada
• Lecturer for courses on Business Statistics, Management, and Business Strategy at IILM University (Delhi and Gurgaon), and Great Lakes Institute of Management, Gurgaon, India
• Online Tutor at InstaEDU for undergraduate students in business and economics
• Tutored undergraduates in statistics, economics, and econometrics, at Cornell University NY

Awards

• McMaster Graduate Scholarship, International Excellence Award, McMaster Entrance Scholarship, McMaster University
• Cornell Institute of Public Affairs Tuition Fellowship, Cornell University

Term Projects

• Cheap Talk in Cooperation Games with Alternation and Cut-Off Strategies (How does cheap-talk affect outcomes in terms of alteration or cut-off strategies in simultaneous or sequential cooperation games? An experimental study, research design phase completed)
• Predicting Optimal Territory and channel Structure for a Wholesaler using Machine Learning and statistical Techniques (using multinomial logit, algorithmic classification techniques like neural networks and random forest using the cross-validation and bootstrapping approach, and Gaussian parsimonious clustering model)
• Predicting Air Foil Noise Obtained from Aerodynamic and Acoustic Tests of Two and Three-Dimensional Airfoil Blade Sections in an Anechoic Wind Tunnel (Using Ridge Regression, Generalized Adaptive Model, and multivariate Adaptive Regression Splines)

Industry Experience

• Industry Research for Fortune 500 companies (Analyst, Global Scholar Program), PreScouter Inc., Chicago
• Assistant Manager, Logistics Strategy and New Projects, Maruti Suzuki India Ltd. (unit of Suzuki Motor Corp. Japan), Gurgaon, India
• Management Trainee, Production Planning and Control, Graphite India Ltd., Durgapur, India

Other Information

• Software Proficiency: STATA (4 years), R (5 years), MATLAB (4 years), SPSS (1 year), LATEX (1 year)
• Standardized Test Scores: GRE Dec 2014 (Quant: 170/170, Verbal: 159/170) (equivalent GMAT Score: 740)
• Certifications: Leading with Analytics (SAS) Issued May 2021; Machine Learning Using SAS Viya (SAS) Issued June 2021