The PhD program in Business Administration at DeGroote offers students the opportunity to study and conduct leading-edge research with some of the top researchers in their fields. Students develop the theoretical and methodological expertise required to create original research that makes a significant impact on the business community.

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Course Description

BUSINESS M772
Marketing Models and Modeling

This seminar will examine the theoretical models in marketing phenomena and techniques to develop analytical and empirical models explaining marketing decision making will be discussed and critiqued. The modelling techniques that will be discussed include Bass model, marketing channels, strategy and performance, innovation, new products, SEM, Conjoint, Panel Data, Diffusion, etc.

Course Offerings

Fall 2017

Code Section Outline
C01

Fall 2016

Code Section Outline
C01

Fall 2014

Code Section Outline
C01 Outline
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