This seminar will examine the extant research in the area of marketing management and marketing decisions. The course will cover among others issues such as market structure, competitive strategy, market analysis, contracts, attitudinal theories, marketing communication, firm performance and innovation.
Course Offerings
Winter 2021
Code
Section
Day
Start
End
Room
Instructor
Outline
M771
C01
THU
9:00AM
12:00PM
Virtual
Pujari
Winter 2020
Code
Section
Day
Start
End
Room
Instructor
Outline
M771
C01
FRI
10:00
13:00
DSB 321
Pujari
Winter 2019
Code
Section
Day
Start
End
Room
Instructor
Outline
M771
C01
FRI
10:00
13:00
DSB 321
Pujari
Course Offerings Archive Submission Form
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courses will be posted here on the website as they become available.
