DeGroote School of Business

Course Description

M771 - Marketing Foundations

This seminar will examine the extant research in the area of marketing management and marketing decisions. The course will cover among others issues such as market structure, competitive strategy, market analysis, contracts, attitudinal theories, marketing communication, firm performance and innovation.

Course Offerings

Winter 2021

Code Section Outline
M771 C01 Outline

Winter 2020

Code Section Outline
M771 C01 Outline

Winter 2019

Code Section Outline
M771 C01

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